Designing eCommerce Homepages for Different Store Sizes

Designing an eCommerce site is not a one-size-fits-all process. We take a look at an article that provides a thoughtful evaluation of how to approach designing your online sales site.

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February 15, 2018

Lemonstand posted an interesting article back in 2016 about eCommerce Homepage design. The author’s premise, not unreasonably, is that the design best suited for your website is driven by the number of items your planning to offer. A site with few (or one) items necessarily needs less structural organisation than a company with many items.

“When designing eCommerce homepages, it’s better to tailor the design to fit the size of your store and, consequently, how many items you’re selling. For instance, it wouldn’t make sense if you’re a small business selling just several items…yet you have an unwieldy flyout menu.”

The article provides examples of eCommerce sites that represent each of the three general sizes, which they set out as Small , Medium  and Huge Online Stores. The examples are informative, although the example for Small Online Store is a bit overly enthusiastic, to the point of being off-putting.

Read the article for yourself and decide

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